I have begun to recover from the personal issues that have forced me to suspend my posting to this blog and to limit the time I have for pursuing horse racing. A few bets here and there.
Now that I'm back, what is immediately noticeable are the vigorous marketing campaigns by both Daily Racing Form and The New York Racing Association to gain membership in the online wagering wars.
I will, again, suggest that they focus their efforts on improving the experience of bettors already using their existing, frustrating interfaces. I have accounts with both.
The industry leader DRF is by far the worst. Sign in with a link from their past performances and the fan is unable to access the normal services provided by a direct sign in on the website. Access Ticketmaker from your account and its necessary to sign in once to make the bet and again to get back to your account. Ridiculous.
Additionally, the system has the annoying habit of defaulting to win betting should a fan change courses in mid-stream. Lately, I have to manually change races as we move through the day.
Not to be outdone, NYRA Rewards (which offers two interfaces) has been afflicted with the latter problem. I have, previously discussed–at length–the more than 3-minute delay in posting deposits and withdrawals. Come on folks.
Twin-Spires doesn't have these problems. I have an account there, too, for when the others can't give me what I need.
There are millions of tekkies out there, who could fix these problems in an instant. Find and hire them. Then, go back to your marketing
How about, first, doing something better for the bettor!
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